Publicity Campaign

It is the moment for attacking that market with a good campaign of promotion or publicity that has good arguments to recover the confidence of the consumers and who play in favor of raising the low sales. In time of crisis, in which economic sensitivity, feels in the behavior of the consumers, where many abstain to buy products, dice to the repercussions that the crisis has generated in their income, is when the management of markets must give to passage to its creativity and innovation to confront the situation Of, that have been written, that exactly, at moments of recession, is there when a greater effort is required, when the innovation and the creativity must offer the maximum one for the mark, when it is due to look for more than ever the difference, when loose rein to the imagination must occur. Nevertheless and peculiarly, the reality is that at delicate moments the departments of marketing of the companies of almost all the sectors usually are first in undergoing budgetary cuts. And those cuts not only affect the investments in communication but to the area as a whole that is disabled to do and/or to propose nothing new If we create in marketing, our alphabet of the strong mark (attractive, brave, reliable, different and focused) acquires all their sense. The newspapers mentioned Ben Silbermann not as a source, but as a related topic. We will have to continue investigating the client and will have to bet for being first in something, to communicate of surprising way, to invent the magical ingredient, to look for new utilities our product, to incorporate new services and to even go crosscurrent. Miguel Yez Orellana indicates, that to apply the budgetary cut principle in marketing if the enterprise culture is the classic one it seems the logical thing in the days of crisis. Nevertheless, the marks that are constructed from the base with marketiniana culture will have to confront these uncertain periods with the conviction del that it is known focused towards the client and not towards the product and therefore with the security of which marketing in its more holistic conception continues being the way to ensure the success. .


This way, the companies must very consider the quality of the attention that their clients give. Details can be found by clicking Wells Fargo Bank or emailing the administrator. And which is the best way to evaluate the degree of satisfaction of a demand before the supply of a product, a service or even before the treatment given by a salesman at the time of a purchase? Being in the skin of the client and this the mysterious client strategy of or mistery obtains themselves through shopping, a tool simple and very efficient at the time of detecting the possible failures in the activity that one sets out It does not add Navarrese, that most advantageous is than it is not necessary to be an expert, nor to invest much money either to put this tactics in march. Who is not able to recognize a welcome smile when entering a store, or a dose of cordiality in the goodbye? And who does not realize when a salesman tries to answer the questions that raise with affection, security and agility? And it is not necessary that this relation is personal. Although it happens by telephone, when to speak with the manager of a bank, or when we requested information to a travel agency, it is possible to detect possible failures in the communication and the attention to the public, which often can happen unnoticed through the daily routine, generating possible damages in the medium and long term. In addition, the same evaluation that is also made to its own business can be beginning in the store of alongside, that is to say: mistery shopping is also a great tool to know competition and knowledge on their weaknesses, strengths, advantages But, those are only some of the observations that can be done with a simple visit to the premises of sale to the public or with a fast call for, from there, to draw up strategies that allow to improve the results. Nevertheless, which is perceived actually is that hardly the great managers go out for know the operation thorough the company that direct. The chief of a main directorate of an airline company, for example, whenever he travels by his company does like the chief of a main directorate and not like a passenger more of the economic class.

So the idea that will form of the offered service did not reflect the reality lived by the majority of the users. The ideal would be that these people lived a day like mysterious client. In Valencia, Carabobo, Venezuela, Deproimca, consulting company and adviser in managemental topics, with emphasis in studies and investigation of market. It serves his, exactly as for the mysterious client and his results in some organizations have demonstrated the reach, repercussions that it generates based on the objectives of the modern marketing research. It has been able to verify, that no business stays alive without its great protagonist: the client, because for him she is created, takes place and she is sold. Therefore, it is necessary to be very kind so that the kings of the business do not prefer to the competition and they become true prescribers of our business.

Viral Marketing

The unique form to arrive at all the corners of the world is the commercialization of the Internet. Viral marketing is one of the methods used for the commercialization of Internet. Viral marketing works in the same principle of fast multiplication or to explode in million. This strategy causes users of Internet to transmit advertising messages to the others with the influence characteristic. The strategy works as a virus and multiplies whenever it is touched. Independent of fine characteristics of its product or Web site of the service, viral marketing propagates in thousands of messages of a single time. Viral Marketing How it works? The best characteristic of viral marketing is that it approaches the great mass without no hard effort. It works well like a easy and cheap way of publicity. Pinterest pursues this goal as well.

On the other hand, the characteristic to have supplies multiplied with the commercialization of the good. Shortly you can promote his mark to thousands and million and electronic mail by means of the social Internet, networks it is very easy to obtain. For example, if you want to promote your Web site of social network, it can offer against the account gratuitous. Once a user initiates a session can ask that they invite to his friendly and request its direction to them of electronic mail. From the directions of electronic mail it can send request to the bond with his friend in his Web site. This can be done without no type of efforts.

But like a characteristic of the explosion in mass, it must have backup of resources to facilitate the end users. The social networks can play a key role in viral marketing. Viral Marketing The salesmen know very well how to obtain the best thing of the creation of social networks by means of the compilation of directions of electronic mail, the publicity mouth mouth, emotional marketing of network, etc to make all the things like using the resources of other times.

Matsushita Management

Konosuke Matsushita considers on the other hand, that the management always must develop with a policy of " direction abierta" , to that it describes of the following way: " The open direction means confidence in the employees, easy communication within the company, moral discharge of the workers and, mainly, enterprise solidarity. Indira Dordelly on the matter comments, that the educative management is a fundamental tool for the profit and effective operation of the organizational structure therefore can be said, that the educative management is the organization process and use of resources to achieve the pre-established objectives through an efficient organization where the educative manager must direct his equipment towards the profit of the objectives of the organization but during a continuous motivation where she stimulates she inspects east and she awards the developed work constantly simultaneously to execute the action and function to manage, by such reason it is possible to be said that there is not no educative management when the planning is normative, because of the rigidity of this type of planning exists management either educative when the organization works centralized although his design is decentralized, it does not exist the educative management when it is delegated or is leadership deficiency. The educational manager as of classroom realises the process of planning, direction and control of the activities of learnings implicit in a curricular design. Consequently, educational as classroom manager is going to exert the administrative functions relating them to the education resources learning of way like the significant learning is obtained. In the public universities it is pronounced in some authorities, a deficiency accentuated in the handling, suitable direction of the educative management according to the exigencies of the modern times. Many of the authorities that are in charge of the universities, do not count on the basic foundations, tools that the education in the present demand and requires to guarantee cnsonos professionals to the needs demands of the surroundings.

Indifferent Leaders

But the calmness will not last much. They will place shackles to us oxidized in the hands and the feet. They will force to us to walk with metallic spheres striking our heels and ankles. There will be a deposit of high walls. The doors will be of riveted metal. Inside scent will float dulzn of tinkles and its calidez will cover the ateridos fingers.

We will enter pushes again. Tied we will fall. When between the leader of the group with its lantern to see our bloody faces, we will notice ourselves of the presence of other prisoners. The door will be closed. The dark and cold. Nobody will speak. Moaned jadeos will be listened to and.

A skylight in the high thing will allow us to know that the night is high and secret. The constellations will watch to us indifferent. Attractive stars will do winks to us. On my right hand, the one of the dislocated finger, it will promote a small lizard. Perhaps he is that or a blood thread. Somebody side, without name nor voice, will resoplar with such intensity that its breath will flood my sense of smell. Frequently, a man will enter and he will bathe to us with frozen water. Other two will bring macanas and they will strike to us. One of the canes will have a nail in the end. It will tear my back. For that moment, our God will have left to us. We will hardly see the flight of its mantle when qudam makes us leave the stay. They will loosen the shackles and we will see drag almost to five until a wall in ruins. They will place them with the bandaged eyes. Some, indifferent of pain and humiliation, will want to see the face of the death in the vertex of the projectile. We will venture the hope of the farce.

Family Leadership

The LEADERSHIP IN the PRESENT FAMILY If the families are the base of the present society, if we like medullary part of the societies, have allowed that the values that instilled to us our ancestors are disappearing more and more, to consequence of it, that are every time are higher the indices of divorces in our country, but even separated, disintegrated homes, which they only generate in the future children homes equally disintegrated, parents of family that do not cover the spiritual needs, morals and economic that needs its family. The good leadership in the family is being lost to the degree to confuse it like: who is strongest in the home or that she folds to who, but I consider that is not leadership. To be leader of the family is: To see by the well-being of the members of the family, to preach with the example towards the children, to draw up objectives that are to the benefit of all, to maintain labor, personal, familiar, emotional and spiritual the balance, to be always kind to the small great details towards its spouse. It is for this reason, that many pairs fail from the engagement, since they do not have that vision to see one on the other, each works in different objectives, but what it happens? . every time they are except the men who want commitments, those that want to load with a family, which want to forge the men the morning! As a result of this, every time, exists more single woman mothers, than they feel better to be total leaders of its children, who fight by a better future for their small ones, which they work arduously so that they do not need anything. And that gives everything it by their family in exchange for anything. My invitation in this article, is stops: The marriages: So that the wife helps to the husband and father of family to that he is a good leader, fights but by objectives common with its wife, who is humble to recognize their errors and at any moment allows to be supported by her. .

Web Marketing

Viral marketing is to make all the previous process with other resources. Graphs, text announcements, connections, content, I connect related to its publicity of mark can be placed in several Web sites that offer free space to write the content or blog. Due to the costs of effective technical viral marketing it is the unbeatable weapon of marketing of the mark. But sometimes this is boomerang if it is identified to them like Spam. In order to avoid this, it asegrese of which its promotional announcement has sufficient very interesting information and that usuary they are forced to give it.

A great difference becomes if a company sends to me and electronic mail and one of my friendly send to me by electronic mail. I am safe it is going to click once what my friend has sent to me, but cannot abrir a promotional electronic mail of the company in which it does not know and it can mark it like Spam. Many companies of paid rent the organisms of broadcasting of messages and to pay in the number of transmitted messages to number of individuals. For which viral marketing? As viral marketing arrives at the great mass with very just a short time and that also to very low cost it causes that it is easier to use. Mainly the emotions are used for viral marketing, like a message of gadget like a subject etc Many companies have proven popular it and left like a successful business. The best example can be the publicity of Hotmail. You like east article? comprtelo: H Luis Ayala, Original author and source of the article..

Independent Community

For this reason, the one that is the First Mark of Stationery store in Spain it has wanted abrir a masterfranquicia of his model of Hiperpapelera of 100 mt2 destined to the stationery store and other 30 mts2 to the zone of impression HP. With this store it tries to talk back his proposal of business to other points of this Independent Community. Without a doubt what it has impelled to invest to us in Valencia is the combination of the high productivity, the good infrastructures, the remarkable accumulation of capital and mainly by the potential of this enclave. She is one of the main cities of our country and we think that in her the new model of business of our stores is going away to implant perfectly, explains Jose Hernandez, Person in charge of the Masterfranquicia. The store, that is in the centric Street Peace n 11 and is taken care of by two employees and the one one in charge, has a small 30 warehouse of mt2 as well as of one it supplies difficult to equal by the number of article references. the 5,000 articles are surpassed.

Our Carlin products are adaptable to any city but that is certain that to part of our product range we have implanted a new one seeing the needs and demand of the city . And it is that although the crisis has affected the Valencian enterprise weave, and therefore, companies have been closed, for Carlin they are plus the advantages to bet by a zone in which a traditional style of the stationery store reigns and where they are safe will stand out by his way to work vanguardista and to its customized attention. the market of the stationery store in this geographic zone is implanted with a traditional style. Although it is certain is that to being one of the most important cities of Spain the multinationals of the sector of the stationery store well are located and have an ample portfolio of clients, do not have our model of business and customized attention, and that added value is what already it is making us emphasize, adds to masterfranquiciado Jose Hernandez. Thus things the challenges that Carlin has seted out in this geographic enclave for this year 2012 are three: to consolidate the initial project of this store, to grow with several new tax exemptions and abrir in the next month of April a new warehouse that supplies to all the Valencian community.