Konosuke Matsushita considers on the other hand, that the management always must develop with a policy of " direction abierta" , to that it describes of the following way: " The open direction means confidence in the employees, easy communication within the company, moral discharge of the workers and, mainly, enterprise solidarity. Indira Dordelly on the matter comments, that the educative management is a fundamental tool for the profit and effective operation of the organizational structure therefore can be said, that the educative management is the organization process and use of resources to achieve the pre-established objectives through an efficient organization where the educative manager must direct his equipment towards the profit of the objectives of the organization but during a continuous motivation where she stimulates she inspects east and she awards the developed work constantly simultaneously to execute the action and function to manage, by such reason it is possible to be said that there is not no educative management when the planning is normative, because of the rigidity of this type of planning exists management either educative when the organization works centralized although his design is decentralized, it does not exist the educative management when it is delegated or is leadership deficiency. The educational manager as of classroom realises the process of planning, direction and control of the activities of learnings implicit in a curricular design. Consequently, educational as classroom manager is going to exert the administrative functions relating them to the education resources learning of way like the significant learning is obtained. In the public universities it is pronounced in some authorities, a deficiency accentuated in the handling, suitable direction of the educative management according to the exigencies of the modern times. Many of the authorities that are in charge of the universities, do not count on the basic foundations, tools that the education in the present demand and requires to guarantee cnsonos professionals to the needs demands of the surroundings.