Shell Group

Specifies the relationship of the organization with its environment based on the vision, objectives, strategies and action plan. The analysis of the environment is encrypted in identifying the opportunities that are presented to the Organization and the threats that are looming in the future. The internal analysis of the strengths and weaknesses of the organization. This has to do with their ability to develop strengths in the field which it regards as strategic area.The objectives of the Organization are derived from the shared vision. They are guides to assess the degree of movement towards the achievement of the vision and form the basis for determining operational targets for departments and localisms of the organization. The analysis of the action plan suggests corporate strategies based on awareness of its position current and future positions suitable as well as alternate positions search. Planning for scenarios of the Shell Group has been a pioneer and is one of the best examples of strategic planning and participatory. Its main objective was the microcosm, the word with that Wack and his planning of bandmates designating the mental models of their managers. Senge also uses it in his fifth discipline. If before the planning function was to provide information to managers now is the help them re-think perspectives of the world and his organization. From the 80 work with mental models it was a crucial part of the planning process. The archetype of the displacement of the load is very useful in strategic planning. It should focus on the long term fundamental solution – but without forgetting the short-term symptomatic solution-. Something that often doesn’t happen. There are organizations that are focused on the short term and After sustaining very difficult them. And it also occurs in reverse. Organizations that focus on the long term without care for the short term with the risk planning that do not reach to be able to apply.