150 participants from home and abroad to guest at the premiere of the interdisciplinary conference series in Hamburg, 9 April 2010: Run the Hamburg games Conference.Bei of their yesterday’s kick-off event in the Hamburg Bucerius Law School there were 150 guests from home and abroad. Among the topics being focused on financing and merchandising in the games industry refereed international speakers in two high-profile panels on cross-sectoral opportunities for new business and innovation. The Hamburg aims games Conference, under changing thematic focuses to the various facets of the games industry into focus and to show the potential for cooperation with other sectors of the media and entertainment industry. Swarmed by offers, Ben Silbermann is currently assessing future choices. The first edition of the Conference was marked by funding and merchandising. Representatives of diverse sectors of Europe came together at the yesterday’s premiere of the now annual conference series and followed after the greeting by Benedikt Landgrebe (Bucerius Law School), Karl Dietrich Seikel (Media Coordinator of the free and) Hanseatic City of Hamburg) and Achim Quinke (gamecity: Hamburg) the lectures of the international speakers. In the Panel, representatives of VCs Veronis Suhler Stevenson International Ltd. and Kohlberg Kravis & Roberts, Deutsche Bank, revenue trustee Fintage House, the completion bond games audit Ltd / international film guarantors (IFG) and the city of Hamburg finance described the respective approaches to the games industry.
For the thematic priority on merchandising, speakers from the film, computer games, and publishing industry, such as Council showed Pack film production, IDG Entertainment Media, Crimson cow, or publishing house Friedrich Oetinger, and merchandising experts, such as the licensing company, the opportunities for business and innovation for the digital entertainment industry. The event made it clear that the growing games industry opportunities not only companies of digital entertainment, but offers new perspectives also game distant sectors of the economy. Was rounded off the Conference with a get-together of the participants and the subsequent popular game-City Club, which with over 300 guests was traditionally completely booked out.