28th of 2010 Roca, a leading global brand in the market of products for bathrooms, presented We Are Water Foundation in Moscow at the cinema "Romanov". Presentation of the project took place simultaneously in twenty cities around the world, after Paris, Shanghai, Moscow, Vienna, Milan, London, Sao Paulo, Beirut, and many others. We Are Water Foundation was created to counter the negative effects of unreasonable use of water resources, to promote awareness of the problem among population and motivate the cash flow that can be used later in joint projects. 13% of the world's population suffer from food shortages due to the constant lack of water. By confirmed to UNESCO in 2025 the demand for water will exceed 56% of its proposal. We Are Water Fund operates under the UN Millennium Development Goals and the program Water for Life (Water for Life). Now for all countries is the question water management and protection of natural water bodies, we can get the world to speak loudly about the problem. We are all water.
Therefore, this problem affects us all. We Are Water Foundation is open to anyone Companies and organizations wishing to contribute to the solution of this most important problem facing the world. Among the many guests who attended the presentation, we can note the Representatives of the Spanish Embassy in Russia Association of European Businesses, media, business community and the general public. At the presentation in Russian premiere of the documentary "The Aral Sea. The Lost Sea, "which was filmed the famous movie director Isabel Coixet (Isabel Coixet) specifically for the We Are Water Fund and has already been presented 58th International Film at San Sebastian on September 21. This film is the first project sponsored by the Foundations We Are Water, an excellent example of joint work undertaken by the Fund with the people arts and community organizations. If you want to collaborate with the Fund We Are Water, please visit the website