The problem of assessing the effectiveness of investments in these or other tools Internet marketing is one of the most important and complex to date. In this article we consider the main ways to track calls using modern methods of Internet statistics. All sorts of statistics of visits to your site, post-click analysis, conversion of site, etc. can not give an exhaustive answer to this question. Here's why. It is clear that indicator of "quality" of the visitor is its interest in the company's services. Well, if it will place an order online and ordered a call back or use other tools to include visitors to the category of "good" with standard tools used by web analytics.
What to do when a customer simply dials the telephone number listed on the site? In this case, track down the source of advertising, led him to the site, using standard Web analytics is becoming impossible. Moreover, if he looked at only one page, and rang the bell, he will get the list of failures. And yet, let's try to figure out what ways exist to solve this problemy.Opros customers when an incoming call. Until recently, this method was only possible in a given situation. Its essence is that if you call the company secretary asked the client to a specific set of questions like "how did you hear about us?", etc. In this case, quite often, the customer refused to give any necessary information, or simply did not remember ever given minimal information.