During the day, each of us through various communication channels subject to contact with approximately 7000 brands. We do not notice this, because I always "practicing" the art of filtration. We can filter out not only marketing messages of companies, but also people that have to meet. We will automatically sort them in order of importance to us. Someone becomes a key figure for us, someone is on the periphery of our consciousness, and someone we did not notice. In this regard, I found it interesting term brandspace, which offers the company Gistis.
The creators of the term his idea to develop in relation to the marketing and corporate brands, but in my opinion, with some adaptation, it could be applied in personal branding. According to the authors of the concept, brandspace – this is the place where the brand "lives" in the hearts and minds of consumers. Brandspace a mental map, which uses user to navigate in a saturated marketplace brands. The hierarchy of brands is built as follows: 1. Core identity.
Some brands can speak to consumers in terms of their identity. These brands relate to the root of human values. These brands, for example, belongs to the Harley-Davidson, whose supporters ignore the generally accepted norms and identify themselves as members of the independent community. 2. Badges of belonging. Close to the first category, the group also signals a brand belonging to a particular group or community. In this case, the brand does not necessarily affect the value of man.