Gustavo Martinez

It is a set of techniques of research, management and planning dissemination that are used in the design and execution of strategic and tactical actions throughout an election campaign. For its part, mailxmail.com, says, that for M. Herreros political marketing, in general, it should be understood as the set of techniques used to influence attitudes and behaviours citizens in favour of ideas, programmes and actions of bodies or certain persons that hold power, seek to maintain or consolidate it or aspire to get it. M. Brodetsky has studied the use of political marketing by: the Presidency of the Republic and the Government to know the State of public opinion, the opinion with regard to the serious problems of the nation, to explain presidential or governmental policy. Political parties to assess its position before and after the elections, to make know their program, modify your image, and to get new supporters and militants. The main election candidates: legislative, Senatorial, municipal in order to collect the needs, concerns, the wishes of their constituents, to make themselves known in a favorable way, to disseminate their program and determine their chances of victory. Finally it is said that political marketing aims knowledge of the needs, concerns, attitudes and opinions of a population in a given geographic area so that the political offer is in sympathy with the concerns of voters or if anything that identifying mismatches, on the one hand, between the programmes of political parties and candidates, and on the other hand, the opinions and wishes of the electors, with what the according to Gustavo Martinez-Pandiani delimits the political Marketing is much more than a simple game of tactics and media operations. In fact, in the world of modern political communication is considered it an important set of techniques of research, planning, management and dissemination that are used in the design and execution of strategic and tactical actions throughout an election campaign.