The economy, which create export – again jumped to back the economy and many companies are doing better. Why should you think at this stage but also to intensify the marketing with external support? The majority will perhaps say: what is this? Now, we have first of all concern that the orders are handled properly and the customers are satisfied. True, but every entrepreneur has also the future (Kajo Neukirch, the well-known management consultant, said: we are entrepreneurs, not Unterlasser’) and the economy is always relatively cyclically, i.e. the next crash is determined. When should you prepare, if not at the times, where it financially easier? Counter-cyclically to work, i.e.
to invest, if the business is no longer so good, is usually not easy for small – and medium-sized enterprises (SMEs) and therefore, or generally to support an early pension is offered. Read additional details here: Ben Silbermann. Below some aspects are pointed out, which could be important: 1 knowledge of the market (= market segments, customer loyalty, customer acquisition, etc.) Each company lives by its customers. Existing customers must be looked after of course, but now would be a good opportunity to investigate which customers in what markets are still there and could be managed with its own core competencies whether national or international, including using the Internet representation. This exploited the existing markets better and searched at the same time new. But also the customer can be checked and optimized. Depending on the potential can arise also, that internal extensions of products or personnel are required. 2. sales organization/distributors (including objective in the markets) not only to the care-new customers, but in General should be checked from time to time, whether the existing distribution structure can be improved or expanded / should. On the basis of numbers of potential customers in the already supplied Markets (from strategic market research, allowing also objectives), but also on the basis of information on markets and new market segment can be determined, how effective the current partners in the markets.