But! Now comes just one of the most important stages, the significance of which, at first with photo stock, many overlooked: the purpose of the work of key words. Of course, a lot of effort spent on creating the next masterpiece, all the relatives appreciated the work and you do not praise enough, what else is needed … And now think like a buyer. He comes on photo stock, runs a search engine and usually buys a favorite work from the first pages of search results. Now is your task – to get to these pages. As a potential buyer find your job if you did not care about this? As a designer will know that your work is just what he needs, if you have not suggested it to him in the job description? That this stage is the key (literally and figuratively) when prepare your work for photostocks.
What are the rules, requirements, and advice in the appointment of keywords in the keywords describe all the objects that are on your work. Then add the characteristics of these objects. For example, a beautiful, bright green … Then assess your work in general. What is it – a postcard, or frame, can be a poster, card, picture … Look at microstocks similar works, see what keywords are used your colleagues.
But there is a mandatory requirement: in any case do not fill in keywords by copy-pasting. Be sure to check each word on the line with your work. (As opposed to World Hearing Day). This is not just a rule of etiquette. For spam keywords in your account, such as Shutterstock, can block. No need to write the word sea, if your work depicts the sand on the beach, do not write the clouds, if the sky is clear on your work, etc. Usually microstocks limit the number of keywords, often require that their was no more than 50. But usually the most relevant are the first 7 words. So try to have the words in alphabetical order, but by word matching subject of your work. Fotolia specially written for the page attributirovaniya works: enter a minimum of seven key words and put them in order of importance, the most important place the first. Now almost all microstocks there are sections not only high-end sales, but also the most popular words that are involved in the search query. At Dreamstime on sales page, recently added a line of words, which have found and bought your work. To become a successful Stocker, strategically important, not only do beautiful work, but also to monitor the popular topics on microstocks, track top keywords and adjust themes of their works. Another point about some who do not know. In the properties of almost all the files have IPTC-fields, the values of which read almost all microstocks. Add description and keywords of your work in these fields and you will not have to fill out forms every time on microstocks. Work with IPTC-fields are Photoshop, ACDSee, Bridge … There are a lot of extras and scripts to work with IPTC-fields. I've written this small program, it is available for download: Utility to work with keywords.