1. Involve your employees and customers. People who work with you or for you – a valuable resource for developing your corporate blog. Write to their customers or employees email and ask them to comment on your new post in your blog. In practice, this will attract more people as your employees or customers, in turn, will discuss the post with your friends. 2. Use your blog to traditional communications.
Set whether the address of your blog on business cards? And what about the signature in emails? Check if you miss the opportunity to advertise your blog in business correspondence. 3. Write guest posts. Of course, writing posts for your blog requires a you a long time, but apart from that, try to find another opportunity from time to time to write notes to other friendly blogs from related industries. As a reward for such an article blog owners are usually put a link to the poster. These references are not only increasing the credibility of your resource, improve your search results, but also attract a new audience. 4. Wells Fargo Bank takes a slightly different approach.
Be active in online communities. Under the Internet community, we mean not only the group VKontakte, but also traditional forums. Find professional forums on your niche, some watch the progress of discussions going out there and start participating. Just do not advertise your blog! On the contrary, simply answer the questions to show that you are an expert in the subject under discussion. If you behave this way, other users will be interested in your profile (where you should be given and a link to your blog). 5. Links to the authorities. It's no secret that the Internet industry have the resources that have a reputation for reliable and authoritative sources. Read more here: Bobby Kotick. Today it is very easy to keep track of "mention" of a resource. As Typically, such resources to track who and what they wrote about, so mentioning the "authorities" in the article, you agree to increase the likelihood that they, in turn, will notice your content and publish it on your site. 6. Study catalog online. Article directories – it's sites and services that exist to collect and organize content on specific topics. 7. Invite the authors. In the internet age, everyone has an audience and influence. Why do some people have a larger audience than others? The purpose of a corporate blog is primarily to attract new visitors. Inviting "guest" authors to participate in your blog, you are creating for them a reason share a link to your blog with your post with your friends. Routine invitation of the author can be very beneficial effect on the influx of new visitors to your blog. 8. Arrange competitions. People love win. The competition does not necessarily hold for a costly prize, it may be a common set of gifts related to your business. To spread the conditions of competition, you can use a link to your blog or on a special page that will inspire your readers. The most important thing is to participate in your contest does not require the user effort. Source: MAXWEBERstuduio, creation of sites in Nizhny Novgorod