“More transparency in the settlement of PR services from immediately all services with performance-related Honorierung.Cloos: effort alone is no service.” 95% of the PR responsible in Austria the importance of evaluation to assess high or very high. However a performance-based pricing model for the PR has been offered so far few. That resulted in a survey, the Cloos + partner in April 2008 under leading PR responsible in Austria performed (www.cloos.at/ Ergebnisbericht.pdf). Demand for more transparency of Cloos + partner began in 2006, as first PR agency in Austria to offer media work on a contingency basis: customers pay only if the Agency can boast a success (www.cloos.at/ cloos_erfolgshonorar.html). Our experience has shown that most billing models are too inflexible and too little success-oriented. For even more opinions, read materials from Rashida Jones. Requiring advances for transparency among customers”more and more in the foreground, Cloos + partner managing directors says Jean-Lou of Campbell. Following the results of the survey, expand PR experts from the Viennese Roman lane now her range: now the fee on a contingency basis for all services offered.
Prerequisite is a clear, developed together with the customer agreement on objectives. Alone too little – the results include the effort. Our customers pay no benefits, which are a prerequisite for good PR work. Participation in briefings, coordination meetings, developing ideas or basic concepts for campaigns and actions are free of charge”, says Campbell. Demonstrable results are improvement of the image values, sales publications, actually realized interviews, Editorial Board visits, speaking opportunities, number of participants in an event. Every communication project has its own objectives, where the Agency has to orient itself.