It gives the impression that the success the U.S. Democratic candidate Barack Obama has been using this word has motivated several advertisers to include it in their projects. However, the results could not be them same, whereas idiosyncrasies, demands citizens and market election are typical of each country and culture. Let us remember that the slogans and political messages will influence the decision of the independent voters only whether they are feasible answers to their real demands, not because they are words of fashion. It is important to also mention that electoral communication should not be based only on image (slogans, beautiful songs, retouched photographs in excess, cartoon, sexy women, etc.), must be accompanied by a feasible proposal which arouse expectations in voters. If we only build image, the impact is in the short term. Remember: Image and feasible proposal, guarantee of success in the short, medium and long term.
2. Target audience: to whom of the electorate? Not all the qualified electors will vote for our candidate. Robert Kiyosaki may not feel the same. For this reason, should choose a target group of people within the electoral marketplace, and direct our communication towards them. The clear definition of a target audience, helps us a: focus communication define from where will come the votes that we need to win. Strengthen the real supporters (hard vote) win undecided and independent voters to implement programs to carry voters to the ballot box set goals of voting registration 3 campaigns. Communication tools: what and why media must say so? Having well defined target audience or our audience, we will know to choose precisely the tools or means of communication which will take the political campaign messages effectively.
Posters, stickers, billboards, campaigns for radio, newspapers, TV, or even internet, might not work always for everyone, that is why it is important to define the electoral market segment to that will arrive, are optimized so even advertising investments, without waste of resources. Before selecting the media to be used have to ask ourselves the following question: what is hear what them voters that interest me? What TV programs prefer? What are your reading habits? To which events they attend? They have access to internet?, etc. Having this information can achieve a correct approach and a greater effectiveness of communication efforts. 4. Schedule of activities or communications agenda: do with whom, when and where to say it? Having clear messages, target audience and communication tools, what follows now is to write a schedule of activities that allow us to sort and give consistency and sequence to communication work. In an election campaign, it is very important that the advertising or communication noise is increasing often running the process electoral. When it develops the schedule of all the activities of the communication strategy of the campaign, the intensity of it must be very well studied. Happens frequently that the rhythm is left adrift, depending on how the events are presented which, for me, is a mistake. Communication in a campaign should be started intensely and must conclude the day that the law indicates, with the greatest possible strength. It is good to start in very intense way if, at the end, due to wear, fatigue and lack of resources, concludes in a poor and weak manner.