The word "free", no doubt, the greatest word in the advertising texts in the history of their existence. Any goods worth less than $ 20, must included in the top of the offer of a free bonus, availability of free gift is also desirable for the goods, less that amount. However, in a sentence free gifts to the product, there is one subtlety: a proposal of this kind needs to be done short of committing to motivate immediate purchases. This creates an emotional fear of a potential customer to lose a profitable opportunity and encourages immediately buy your product (service). In general, all your advertising should encourage consumer to buy right now, not sometime later. And as free gifts to offer something easy and cheap to cost, but having great value for your target audience.
11. In recent months, Christie’s has been very successful. Reliable guarantee. The best way to establish trust with customers – is to provide a reliable guarantee for each of your product or service. In particular, direct mail marketing is a common form of guarantee obligation unconditional money back in exchange for goods neponravivshiysya within 30 days or more, served by slogan: "I do not want my product someone was unhappy!". No matter what you sell, you can always find a way to provide reliable guarantees. Guarantees always give the potential customer confidence, shoot his fears and concerns and as a consequence, induce to buy. 12.
Ease of making booking. Make your order process is extremely simple. As a rule, all businesses follow this principle without reservation, but still come across advertisements that this axiom is grossly violated. All of your instructions should be concise and very clear, for example: "Pick up the handset, dial 1-800-0000-0000 and keep ready your credit card! "Let potential customers know that you are ready to receive their order at any time. There is another interesting point: Your website will sell for 50 – 100% more goods and services, if you start taking payments credit cards. For any small and home business, this subtlety is beneficial even to those that have a form of payment by credit card is more credible than all the other tools, to the same impossibly easy procedure. For information about making payments with credit cards will gather in special materials on the subject. At the end of this article I would like to say this. Make it a rule considered by the 12 principles for advertising and constantly improve the materials received, bearing in mind that perfection knows no limits. In addition, any advertising material needs to be updated, because over time there a person who writes them better than you.